The stunning, winding roads running through the verdant coast of California, near the Muir Woods, by San Francisco, with views of the vibrant sunset beyond the golden sea.

Why choose SmoothRed?

Tailored to your tastes

Our two decades in the industry and 3,000+ hand-crafted wine holidays means we’re well-versed in crafting bespoke adventures across the globe.

From the luxury Amalfi Coast honeymoon to the cycling adventure through Mendoza, the self-driving tour in a vintage Jag or the corporate retreat in Rioja, we’ve got trip types to suit every traveller.

Effortless travel planning

From our first conversation, we dive deep into your preferences, interests and desires to craft a personalised itinerary that reflects your unique tastes.

We’ll take care of the hotels, transport and day-to-day adventures, so you can focus on deciding whether you’d like the Merlot or the Malbec to accompany lunch.

Curated by experts

Our specialists at SmoothRed have travelled extensively, forging strong relationships with top suppliers, luxury hotels, renowned guides, sommeliers and winemakers. This deep-rooted expertise allows us to offer you hand-crafted wine holidays and experiences that are both flexible and reliable, backed by our intimate understanding and first-hand connections in the world’s finest regions.

Global insights to the best spots

Everyone’s got “a little place they know” and, here at SmoothRed, we’ve built up quite the collection of personal recommendations. Our team of 23 speaks 12 languages collectively, which means unique insights into those off-the-beaten-track restaurants, hotels and “money can’t buy” experiences.

Support at your fingertips

A firm favourite with clients, our travel app keeps your itinerary and documents close to hand at all times. Create your own journal of photos and notes, read through our SmoothRed recommended restaurant lists, keep an eye on the weather and instantly access all of your boarding passes, transfer and accommodation details and more.

Book with confidence

SmoothRed is an ABTA member (membership number Y6346) and an ATOL holder (number 6634). This guarantees your financial protection and ensures that every aspect of your trip is secure and safeguarded, allowing you to relax and fully enjoy your adventure.