About Us

Creating Tailor-Made Experiences Since 2004

SmoothRed is a bespoke, luxury wine travel and events agency with over six generations’ worth of experience in the wine industry. We specialise in wine travel, custom journeys and events around Europe, tailor-made to each and every individual client.

Now in our seventeenth year, we at SmoothRed have come a long way since our first Bordeaux wine tour. Our founder, Adam Stebbings, launched SmoothRed in 2004 in order to utilise his personal and family experience in the wine trade and events industry by crafting bespoke wine holidays and creative travel experiences for a range of discerning clients.

Following a wine harvest in Bordeaux in 1998, and 18 months spent on the road researching and travelling – SmoothRed began offering French wine tours and golf events for both private and corporate clients. Since then, our client base has grown, as has our wide array of different experiences in a range of destinations around Europe and the rest of the world. Mirroring the successes of the old classics, such as Bordeaux, Tuscany and Rioja, we have continued to develop upon rising favourites, including Puglia, Tokaji and Sicily,  to quench the desire of discerning travellers and wine aficionados looking to venture further off the beaten path.

Over a decade later, we began to create a veritable portfolio of global events, covering California, Lapland and Marrakesh – to name but a few. With more than three thousand hand-crafted wine holidays and experiences under our belt, it’s not just flexibility and reliability that we at SmoothRed provide – we also offer an immense wealth of experience in the industry and an intimate knowledge of the world’s finest wine regions.

Our dedicated, multi-lingual team of wine and travel specialists works closely with an extensive network of suppliers, luxury hotels, guides, sommeliers and winemakers to ensure that each and every trip or event is tailored to your exact requirements. 70% of our business is made on repeat bookings, and we pride ourselves on the stellar personal service we’re able to provide to each and every customer.

Be it a classic wine weekend in Bordeaux or Champagne to a spectacular Amalfi honeymoon or an incredible team incentive in Tokaji, we’ll cover any and every type of event around the globe. From Paris to Porto and Miami to Marrakech – if you name it, we’ve done it.

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“Thanks for taking the time and trouble to call. You really have set the standard by which we compare all other companies!! Thank you so much for organising a fantastic itinerary with such an interesting and varied range of stop-overs. We are already starting to think about next year’s trip to France so would welcome any suggestions.”

Hilary Alder

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Speak to our experienced travel consultants.

020 8877 4940    Enquire online

Book with confidence, we are fully ATOL bonded and ABTA members.

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Contact our team

Start creating your tailor made wine-tasting tour today.
Call our team on +44 (0)20 8877 4940

Or enquire online