About Us

Creating Tailor-Made Experiences Since 2004

Hello! We’re SmoothRed: curators of unforgettable wine tours and bespoke custom journeys throughout Europe. As connoisseurs of tailor-made travel, we don’t do off-the-shelf here. We listen to what you want your trip to be. Then, using our insider knowledge, personal connections and great eye for detail, we make it happen.

Our Story

Our story begins, somewhat unsurprisingly, with a passion for wine and travel. Our founder, Adam Stebbings, comes from a family with deep roots in the wine industry dating back six generations. After taking part in a Bordeaux wine harvest in 1998, and 18 months on the road, seeking inspiration and fuelling his love of travel, he launched SmoothRed in 2004.

We’ve evolved considerably since those early days, responding to the needs and desires of our clients. From Bordeaux wine experiences to other classic wine destinations, first within France then expanding to include the likes of Tuscany and Rioja. We introduced emerging wine destinations such as Croatia, Hungary, and Romania, thus quenching the desire of discerning travellers and wine aficionados looking to venture further off the beaten path.

From our roots in wine travel, we’ve come to encompass a range of gourmet travel and handcrafted cultural experiences throughout Europe and further afield. Maybe you want to celebrate a landmark birthday at a Grand Cru château in Bordeaux, or go truffle hunting in the Piedmont hills? Perhaps you’re dreaming of an iconic road trip through the Scottish Highlands or a romantic escape in the Italian Lakes? Wherever you want to roam, we’re here to make your dreams a reality, while giving you an authentic taste of the heart and soul of a region.

Our team has expanded too. Passionate, dedicated and multi-lingual (speaking a total of 11 languages), we regularly visit our destinations, building up an intimate knowledge of each region and developing our extensive network of boutique hotels, local historians, and emblematic winemakers. Together we aspire to create unforgettable experiences and cultural journeys to enrich your life.


Start planning here

“Thanks for taking the time and trouble to call. You really have set the standard by which we compare all other companies!! Thank you so much for organising a fantastic itinerary with such an interesting and varied range of stop-overs. We are already starting to think about next year’s trip to France so would welcome any suggestions.”

Hilary Alder

Start Planning Your Holiday

Speak to our experienced travel consultants.

020 8877 4940    Enquire online

Book with confidence, we are fully ATOL bonded and ABTA members.

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    Contact our team

    Start creating your tailor made wine-tasting tour today.
    Call our team on +44 (0)20 8877 4940

    Or enquire online