Why SmoothRed?

Expert Knowledge

With more than a decade in the industry, we at SmoothRed have come a long way since our first Bordeaux wine tour. Our dedicated, multi-lingual team of wine and travel specialists works closely with an extensive network of suppliers, luxury hotels, guides, sommeliers and winemakers to ensure that each and every trip or event is tailored to your exact requirements. 70% of our business is made on repeat bookings, and we pride ourselves on the stellar personal service we’re able to provide to each and every customer.

Personal Friendly Team

SmoothRed deliver an extremely personal and friendly service. Whether you have a set budget for a 1 day wine tour to Bordeaux, or the responsibility of arranging a team incentive for 100 employees to Rioja, our experienced sales consultants will ensure that your experience is tailored to your suit individual requirements.

Tailored to You

We build your experience around what you want, not our preferences. We take the time to understand what you enjoy so we can craft the perfect holiday for you.

SmoothRed Expertise

Our regional specialists have all travelled extensively in their regions meaning you can be reassured that your hotels, tours and travel experiences have been fully considered by our experts. With more than three thousand hand-crafted wine holidays and experiences under our belt, it’s not just flexibility and reliability that we at SmoothRed provide – we also offer an immense wealth of experience in the industry and an intimate knowledge of the world’s finest wine regions.

Security and Assurance

SmoothRed is a member of ABTA with membership number Y6346 and ATOL holder number 6634 which means financial protection and peace of mind during your holiday.


Flexible Tailor-Made Travel

We offer a superb variety of packages. Whatever the reason for your trip: a romantic break; a birthday celebration; group travel; a team building event; or simply to learn more about your favourite wine and discover a new region, our personal and flexible approach will ensure that your wine tour is tailored to suit your requirements.

Travel Documentation

Whether it’s your partner’s special birthday treat or a director level unique experience, our detailed travel documentation enables you to get the most from your holiday with clear and professional travel itinerary packages. They include regional travel information and maps, wine gift books, our personal recommended restaurant lists and of course clear bespoke itineraries.

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    Contact our team

    Start creating your tailor made wine-tasting tour today.
    Call our team on +44 (0)20 8877 4940

    Or enquire online